The month of June is (somehow) already coming to an end, which means summer is already in full swing. Much like the weather, the way we post content and adapt to new online trends will need change. In such a fast-paced industry like digital marketing, falling behind can cost you big and leave you running after your competitors to get your business noticed online. Here are a few things you can implement this summer so that you can keep up and on top of your competition.
If you are someone who keeps up with SEO strategies, you’ve probably heard this phrase a million times. However, if you are still getting your feet wet, this may be new to you. What can be done to optimize your user’s experience? Simply put: build a smooth website. If your website seems cluttered or hard to navigate, visitors are going to leave your site immediately. Don’t throw away all of your hard work of getting customers to your website because your website looks bad. Provide headlines that catch the user’s eye, build up quality, descriptive content, and use calls to action that make sense and work correctly. Make visiting your website an enjoyable experience for those who visit instead of frustrating.
If you are a local business that was not already focusing on local SEO, let’s change that immediately. The majority of all businesses operate their sales strategies to a certain extent on a local level, so it only makes sense that you would appeal to those in your community or at least establish some brand presence. If you are in the service industry going into one of your busiest times, think about how your services will be found by customers during the summer. Google will always give preference to local businesses who take the time to optimize their web presence, so make sure that you optimize your website, Google My Business, and Google Maps listings so that Google knows what you do, where you do it, and who you are targeting.
On top of that, referring back to local SEO, take into consideration the language people are using to research your business if it thrives on a seasonal basis on a local level. This applies to lawn mowing, moving companies, siding services, bars with patios, landscaping, pool cleaning, and so on. In addition to that, think about large scale events and holidays that occur during the summer. Memorial Day, Father’s Day, Independence Day, even National Tequila Day (July 24th, save the date) are things that consumers take time researching and days that might resonate with your target audience. If your business has an opportunity to capitalize during any or all of these events, make sure you implement your content and keywords beforehand so that you are the result that shows up ahead of your competitors when it’s time. You might be surprised how much business is driven your direction from good preparation and well placed seasonal keywords.
These are three fairly easy methods that anybody can use to build up their online presence. There really isn’t any magic trick or secret to being able to implement any of these. Take the time to set up your website, figure out your keywords, and build links so that users can find you and be impressed with the content you provide. Although this article is written to help you benefit during the summer, keep applying these methods year round and you will see the results pay off. Now, puppies!