Baratta’s Restaurant & Catering is a traditional Italian restaurant located on the south side of Des Moines, near downtown. The restaurant has been in business for over 30 years and they specialize in homemade Italian dishes, American fare, and top-notch catering services. Baratta’s is a local favorite and has become a staple within the community after decades of great food and unmatched service.
The Challenge
While Baratta’s has a strong and stable customer base, the owners want to start attracting a younger audience to the restaurant so that it can remain prosperous for years to come. The Baratta’s owners want to expand their social media following to include more users in the 20-40 age range.
The Strategy
Our digital marketing team partnered with Des Moines Girl, a local website that has primarily millennial and Gen Z readers, to write and post an article featuring Baratta’s. Our team knew that this would be the perfect platform to market Baratta’s and build awareness among the younger Des Moines demographic. Here is how we carried out this influencer partnership and utilized the article for increased social media engagement:
- Wrote the article highlighting the history of Baratta’s and submitted it to the Des Moines Girl website for publishing.
- Cross-posted the article from the Des Moines Girl on Baratta’s Facebook and Instagram page.
- Boosted the post to reach a larger audience.
- Posted the link to the article directly on Baratta’s Facebook page.
- Re-posted and boosted the post again one year later to once again increase engagement.
The Results
Baratta’s Facebook page saw a huge increase in engagement due to this social media partnership, and a lot of their engagement came from users ages 24-54. Here are some of the results on Facebook:
- The organic cross-post of the article reached 18,572 users, had about 750 likes/loves, and was shared by 57 people. Once boosted, it also had 2,156 clicks, 23,249 impressions, and 803 link clicks.
- The organic post we made or the article (one week later) reached 3,795 users, had about 120 likes/loves, and was shared by 3 people.
- One year later, we boosted the article on Facebook again and that resulted in 3,409 clicks, 22,976 impressions, and 695 link clicks.